@the-decoder.com
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Google is integrating its Gemini AI model deeper into its search engine with the introduction of 'AI Mode'. This new feature, currently in a limited testing phase in the US, aims to transform the search experience into a conversational one. Instead of the traditional list of links, AI Mode delivers answers generated directly from Google’s index, functioning much like a Gemini-powered chatbot. The search giant is also dropping the Labs waitlist, allowing any U.S. user who opts in to try the new search function.
The AI Mode includes visual place and product cards, enhanced multimedia features, and a left-side panel for managing past searches. This provides more organized results for destinations, products, and services. Users can ask contextual follow-up questions, and the AI Mode will populate a sidebar with cards referring to the sources it's using to formulate its answers. It can also access Google's Shopping Graph and localized data from Maps. This move is seen as Google's direct response to AI-native upstarts that are recasting the search bar as a natural-language front end to the internet. Google CEO Sundar Pichai is hopeful to have an agreement with Apple to have Gemini as an option as part of Apple Intelligence by middle of this year. The rise of AI in search raises concerns for marketers. Organic SEO tactics built on blue links will erode and there will be a need to prepare content for zero‑click, AI‑generated summaries. References :
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Chris McKay@Maginative
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Google is currently navigating the "innovator’s dilemma" by experimenting with AI-driven search solutions to disrupt its core search business before competitors do. The company is testing and developing AI versions of Google Search, including a new experimental "AI Mode" powered by Gemini 2.0. This new mode transforms the search engine into a chatbot-like interface, providing more nuanced and multi-step answers to user queries. It allows users to interact with the AI, ask follow-up questions, and even compare products directly within the search page.
AI Mode delivers a full-page AI-generated response. Users can interact with the AI, ask follow-up questions, and even compare products. This mode runs on a custom Gemini 2.0 version and is currently available to Google One AI Premium subscribers. This move comes as Google faces increasing competition from other AI chatbots like OpenAI's ChatGPT and Perplexity AI, who are rethinking the search experience. The goal is to provide immediate, conversational answers and a more comprehensive search experience, though some experts caution that the traditional link-based search may eventually disappear as a result. References :
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