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Google is integrating its Gemini AI model deeper into its search engine with the introduction of 'AI Mode'. This new feature, currently in a limited testing phase in the US, aims to transform the search experience into a conversational one. Instead of the traditional list of links, AI Mode delivers answers generated directly from Google’s index, functioning much like a Gemini-powered chatbot. The search giant is also dropping the Labs waitlist, allowing any U.S. user who opts in to try the new search function.
The AI Mode includes visual place and product cards, enhanced multimedia features, and a left-side panel for managing past searches. This provides more organized results for destinations, products, and services. Users can ask contextual follow-up questions, and the AI Mode will populate a sidebar with cards referring to the sources it's using to formulate its answers. It can also access Google's Shopping Graph and localized data from Maps.
This move is seen as Google's direct response to AI-native upstarts that are recasting the search bar as a natural-language front end to the internet. Google CEO Sundar Pichai is hopeful to have an agreement with Apple to have Gemini as an option as part of Apple Intelligence by middle of this year. The rise of AI in search raises concerns for marketers. Organic SEO tactics built on blue links will erode and there will be a need to prepare content for zero‑click, AI‑generated summaries.
ImgSrc: the-decoder.com
References :
The AI Mode includes visual place and product cards, enhanced multimedia features, and a left-side panel for managing past searches. This provides more organized results for destinations, products, and services. Users can ask contextual follow-up questions, and the AI Mode will populate a sidebar with cards referring to the sources it's using to formulate its answers. It can also access Google's Shopping Graph and localized data from Maps.
This move is seen as Google's direct response to AI-native upstarts that are recasting the search bar as a natural-language front end to the internet. Google CEO Sundar Pichai is hopeful to have an agreement with Apple to have Gemini as an option as part of Apple Intelligence by middle of this year. The rise of AI in search raises concerns for marketers. Organic SEO tactics built on blue links will erode and there will be a need to prepare content for zero‑click, AI‑generated summaries.
ImgSrc: the-decoder.com
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References :
- shellypalmer.com: Google’s AI Mode: The Chatbot Comes to Search
- Android Faithful: A Simple Google Search Is Now a Thing of the Past
- The Tech Portal: Google is now reportedly preparing to expand access to its Gemini AI chatbot, including Gemini for children under 13, in its search engine.
- www.computerworld.com: Google is making changes to its venerable search interface so users can more naturally interact with its AI features.
- www.socialmediatoday.com: Google's giving more people access to its new "AI Mode" in Search.
- Shelly Palmer: Google's AI Mode: The Chatbot Comes to Search