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Duolingo is making a significant shift to an AI-first model, restructuring its operations to focus on generative AI for content creation and process automation. CEO Luis von Ahn announced plans to gradually reduce the company's reliance on contractors, aiming to automate tasks wherever possible. This transition marks a fundamental cultural shift, with leadership emphasizing the transformative power of AI in reshaping how work is accomplished. This mirrors the company's early adoption of a "mobile-first" strategy in 2012 which led to significant recognition.

This strategic move is driven by the need to deliver app content more quickly and at a greater scale. Duolingo states that manual content creation is no longer viable for meeting the company's needs. Replacing slow, manual processes with AI-driven solutions allows for the faster provision of content for learners. The company reported that AI has enabled them to build more courses in one year than in the previous twelve years combined. A large content expansion was recently launched by the company, releasing 148 new language courses which were all created using generative AI.

The implementation of AI extends beyond content creation, with plans to integrate it into hiring processes and employee performance reviews. Teams will be encouraged to prioritize automation before requesting additional resources. CEO Luis von Ahn stated that the changes are not intended to reduce the company's focus on employee well-being, adding that the move is not about replacing employees with AI but removing bottlenecks. Instead, the goal is to empower employees to focus on creativity, accelerating Duolingo's mission to deliver language instruction globally.

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References :

• futurism.com: Pivot Power Duolingo, the gamified, owl-mascoted language learning app, is going "AI-first" — and replacing all its human contractors along the way. In an all-hands email that was later published in its entirety to LinkedIn, Duolingo CEO Luis von Ahn announced that the company would "gradually stop using contractors to do work that AI can handle." Part of that shift, von Ahn wrote, will essentially involve deploying it before it’s "100% perfect." "We're not going to rebuild everything overnight, and some things — like getting Al to understand our codebase-will take time," the CEO wrote. "However, we can't wait until […]
• The Register - Software: Duolingo jumps aboard the 'AI-first' train, will phase out contractors
• PCMag Middle East ai: Duolingo Adopts ‘AI-First’ Strategy, Will Eliminate All Contract Workers
• the-decoder.com: Duolingo announces major shift toward generative AI and automation
• www.tomsguide.com: Duolingo now plans to use AI instead of new hires or contractors where possible
• THE DECODER: Duolingo says AI let it build more courses in one year than it did over the past twelve
• AI News: Duolingo shifts to AI-first model, cutting contractor roles
• bsky.app: Duolingo is phasing out contract workers and replacing them with AI tools. The company says it’ll make content faster and let staff "focus on creative work," but behind the scenes, it’s another example of AI reshaping the labor market overnight.
• the-decoder.com: Duolingo says AI let it build more courses in one year than it did over the past twelve
• www.artificialintelligence-news.com: Duolingo shifts to AI-first model, cutting contractor roles
• PCMag Middle East ai: Professor AI? Duolingo Creates 148 Courses Using Generative AI
• thetechbasic.com: Duolingo Launches 148 New Language Courses Made With AI

Classification:

• HashTags: #Duolingo #AI #Education
• Company: Duolingo
• Target: Employees
• Product: Duolingo
• Feature: AI powered learning
• Type: AI
• Severity: Informative