DeeperML

Salesforce and Google Cloud have signed a significant seven-year agreement worth $2.5 billion to deepen their integration of AI and CRM technologies. This collaboration aims to empower Salesforce customers by enabling them to run Agentforce AI assistants, customer-management software, and data cloud products on Google Cloud's infrastructure. The partnership reflects a mutual effort to enhance AI and CRM capabilities, potentially drawing corporate clients away from competitors like Microsoft.

As part of this expanded partnership, Agentforce will leverage Google's Gemini models. This integration will allow agents to handle more complex tasks using Gemini's multi-modal capabilities, including working with images, audio, and video. Furthermore, agents will gain access to real-time insights and answers grounded in Google Search through Vertex AI, enhancing their ability to provide informed and efficient customer support.

ImgSrc: techstrong.ai

References :

• Techstrong.ai: Salesforce, Google Cloud Sign $2.5 Billion Deal to Expand AI, CRM Integration
• Salesforce: Salesforce and Google Bring Gemini to Agentforce, Enable More Customer Choice in Major Partnership Expansion
• CX Today: Salesforce Champions Unheralded Product Growth, Closes 5,000 Agentforce Deals
• futurumgroup.com: In the latest study by Futurum Research, Maximizing ROI with Agentic AI: Why Agentforce Is the Fast Path to Enterprise Value, completed in partnership with Salesforce, Futurum Research explores why Agentforce outperforms DIY (do-it-yourself) approaches, offering a currently unparalleled combination of speed, scalability, and lower Total Cost of Ownership.

Classification:

• HashTags: #Salesforce #GoogleCloud #AICRM
• Company: Salesforce
• Target: Customers
• Product: Agentforce
• Feature: AI CRM Integration
• Type: AI
• Severity: Informative