News from the AI & ML world
DeeperML
Oscar Gonzalez@laptopmag.com
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Apple is reportedly exploring the acquisition of AI startup Perplexity, a move that could significantly bolster its artificial intelligence capabilities. According to recent reports, Apple executives have engaged in internal discussions about potentially bidding for the company, with Adrian Perica, Apple's VP of corporate development, and Eddy Cue, SVP of Services, reportedly weighing the idea. Perplexity is known for its AI-powered search engine and chatbot, which some view as leading alternatives to ChatGPT. This acquisition could provide Apple with both the advanced AI technology and the necessary talent to enhance its own AI initiatives.
This potential acquisition reflects Apple's growing interest in AI-driven search and its desire to compete more effectively in this rapidly evolving market. One of the key drivers behind Apple's interest in Perplexity is the possible disruption of its longstanding agreement with Google, which involves Google being the default search engine on Apple devices. This deal generates approximately $20 billion annually for Apple, but is currently under threat from US antitrust enforcers. Acquiring Perplexity could provide Apple with a strategic alternative, enabling it to develop its own AI-based search engine and reduce its reliance on Google.
While discussions are in the early stages and no formal offer has been made, acquiring Perplexity would be a strategic fallback for Apple if forced to end its partnership with Google. Apple aims to integrate Perplexity's technology into an AI-based search engine or to enhance the capabilities of Siri. With Perplexity, Apple could accelerate the development of its own AI-powered search engine across its devices. A Perplexity spokesperson stated they have no knowledge of any M&A discussions, and Apple has not yet released any information.
ImgSrc: cdn.mos.cms.fut
References :
This potential acquisition reflects Apple's growing interest in AI-driven search and its desire to compete more effectively in this rapidly evolving market. One of the key drivers behind Apple's interest in Perplexity is the possible disruption of its longstanding agreement with Google, which involves Google being the default search engine on Apple devices. This deal generates approximately $20 billion annually for Apple, but is currently under threat from US antitrust enforcers. Acquiring Perplexity could provide Apple with a strategic alternative, enabling it to develop its own AI-based search engine and reduce its reliance on Google.
While discussions are in the early stages and no formal offer has been made, acquiring Perplexity would be a strategic fallback for Apple if forced to end its partnership with Google. Apple aims to integrate Perplexity's technology into an AI-based search engine or to enhance the capabilities of Siri. With Perplexity, Apple could accelerate the development of its own AI-powered search engine across its devices. A Perplexity spokesperson stated they have no knowledge of any M&A discussions, and Apple has not yet released any information.
ImgSrc: cdn.mos.cms.fut
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References :
- Spyglass: A partnership is probably more likely, but they have to at least think about buying here...
- the-decoder.com: Apple executives have held internal discussions about potentially bidding for AI startup Perplexity
- www.laptopmag.com: A new report says Apple had talks about making a big AI acquisition.
- www.tomsguide.com: Apple is reportedly in talks to acquire AI startup Perplexity, putting it one step closer to its AI-powered search engine and smarter Siri
Classification:
- HashTags: #Apple #Perplexity #AI
- Company: Apple
- Target: Apple
- Product: Perplexity
- Feature: AI Search
- Type: AI
- Severity: Informative