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DeeperML
Rory Greener@XR Today
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Meta and Oakley have officially announced their collaboration to create a new line of AR smart glasses. This partnership marks an expansion of Meta's efforts in the augmented reality wearable market, building on the success of their existing collaboration with Ray-Ban. The Oakley Meta HSTN smart glasses, designed with a focus on athletic performance, are set to launch later this summer with a starting price of $399. These glasses represent an evolution in AI glasses technology, combining Meta's technological expertise with Oakley's renowned design and brand recognition.
The Oakley Meta HSTN smart glasses will feature several hardware and software upgrades over the existing Ray-Ban Meta smart glasses. These upgrades include an enhanced camera for capturing higher-quality photos and videos. The glasses also boast open-ear speakers, an IPX4 water resistance rating, and other advanced features. The collaboration aims to dominate the smart glasses market by providing cutting-edge technology in a stylish and performance-oriented design, targeting both athletes and everyday users.
Meta's strategic investment in Reality Labs is evident in this partnership. While the Reality Labs division has historically operated at a loss, Meta views it as a crucial long-term investment in the future of computing and augmented reality. The success of the Ray-Ban Meta AI glasses, which have seen a threefold increase in sales and growing usage of voice commands, has fueled Meta's confidence in the potential of smart glasses. This partnership with Oakley is another step toward expanding Meta's presence in the XR market and driving further revenue growth within the Reality Labs segment.
ImgSrc: www.xrtoday.com
References :
The Oakley Meta HSTN smart glasses will feature several hardware and software upgrades over the existing Ray-Ban Meta smart glasses. These upgrades include an enhanced camera for capturing higher-quality photos and videos. The glasses also boast open-ear speakers, an IPX4 water resistance rating, and other advanced features. The collaboration aims to dominate the smart glasses market by providing cutting-edge technology in a stylish and performance-oriented design, targeting both athletes and everyday users.
Meta's strategic investment in Reality Labs is evident in this partnership. While the Reality Labs division has historically operated at a loss, Meta views it as a crucial long-term investment in the future of computing and augmented reality. The success of the Ray-Ban Meta AI glasses, which have seen a threefold increase in sales and growing usage of voice commands, has fueled Meta's confidence in the potential of smart glasses. This partnership with Oakley is another step toward expanding Meta's presence in the XR market and driving further revenue growth within the Reality Labs segment.
ImgSrc: www.xrtoday.com
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References :
- XR Today: Meta and Oakley Team Up for New AR Smart Glasses
- www.techradar.com: After months of rumors and an official teaser, Meta and Oakley's smart glasses are here and they're gorgeous.
- about.fb.com: Meta and Oakley are collaborating to deliver a brand-new category of Performance AI glasses. The post appeared first on .
- Meta Newsroom: Meta and Oakley are collaborating to deliver a brand-new category of Performance AI glasses.
- www.laptopmag.com: Meta’s Oakley smart glasses look like a better choice than Ray-Bans for your first pair. Here’s why.