News from the AI & ML world
DeeperML
@www.marktechpost.com
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Meta is undergoing significant changes within its AI division, aiming to accelerate development and integrate AI more deeply into its advertising platform. The company is restructuring its AI organization into two teams: one focused on AI products and the other on advancing Artificial General Intelligence (AGI) research, particularly for its Llama models. This reorganization comes amidst a substantial talent exodus, with a significant portion of the original Llama research team having departed, many joining competitors like Mistral AI. Despite these challenges, Meta AI has reached a milestone of 1 billion monthly active users across Facebook, Instagram, WhatsApp, and Messenger, highlighting the broad reach of its AI initiatives.
Meta's focus is now shifting towards monetizing its AI capabilities, particularly through advertising. By the end of 2026, Meta intends to enable advertisers to fully create and target campaigns using AI, potentially disrupting traditional advertising agencies. Advertisers will be able to provide a product image and budget, and Meta's AI would generate the entire ad, including imagery, video, and text, while also targeting specific user demographics. This move aims to attract more advertisers, especially small and mid-sized businesses, by simplifying the ad creation process and leveraging Meta's extensive user data for targeted campaigns.
However, Meta's increased reliance on AI raises concerns regarding data privacy and ethical considerations. The company has begun using data from Facebook and Instagram users, including posts, photos, and interactions with Meta AI, to train its AI models. Furthermore, Meta is reportedly planning to automate up to 90% of its risk assessments across Facebook and Instagram, including product development and rule changes. This shift raises questions about potential oversights and the impact on user safety, given the reliance on AI to evaluate potential risks and enforce policies.
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Meta's focus is now shifting towards monetizing its AI capabilities, particularly through advertising. By the end of 2026, Meta intends to enable advertisers to fully create and target campaigns using AI, potentially disrupting traditional advertising agencies. Advertisers will be able to provide a product image and budget, and Meta's AI would generate the entire ad, including imagery, video, and text, while also targeting specific user demographics. This move aims to attract more advertisers, especially small and mid-sized businesses, by simplifying the ad creation process and leveraging Meta's extensive user data for targeted campaigns.
However, Meta's increased reliance on AI raises concerns regarding data privacy and ethical considerations. The company has begun using data from Facebook and Instagram users, including posts, photos, and interactions with Meta AI, to train its AI models. Furthermore, Meta is reportedly planning to automate up to 90% of its risk assessments across Facebook and Instagram, including product development and rule changes. This shift raises questions about potential oversights and the impact on user safety, given the reliance on AI to evaluate potential risks and enforce policies.
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References :
- Adweek Feed: Meta Wants Brands to Create Ads Using AI by End of 2026
- Maginative: Meta AI Hits 1 Billion Users— Now Comes the Tricky Monetization Part
- www.theguardian.com: Facebook and Instagram owner Meta to enable AI ad creation by end of next year
- Maginative: Meta Splits AI Division to Speed Up Product Rollouts Amid Talent Exodus
- PCMag Middle East ai: Sorry, Ad Execs, AI Is Also Coming for You As Meta Eyes Ads Made Entirely by AI
- www.socialmediatoday.com: Meta’s Reportedly Planning to Enable Fully Automated Ad Campaigns by Next Year
- www.socialmediatoday.com: Meta Is Increasingly Relying on AI to Make Decisions About User Experience Elements
- www.zdnet.com: An advertiser could provide an image of a product and ask AI to create a photo, text, or video ad and target it to specific audiences through services like Facebook or Instagram. Expect to see more AI-generated ads in your Facebook, Instagram, and Threads feeds in the future. According to , citing people familiar with the matter, Meta is on track to offer a fully AI-powered ad service by the end of
- www.cnbc.com: Zuckerberg: Meta AI one billion monthly users
- www.marktechpost.com: Meta Releases Llama Prompt Ops: A Python Package that Automatically Optimizes Prompts for Llama Models
- shellypalmer.com: Meta Bets Big on AI-Generated Ads
- www.eweek.com: Meta to Fully Automate Ad Creation in ‘Redefinition’ of Industry, Says Zuckerberg
- eWEEK: Meta to Fully Automate Ad Creation in ‘Redefinition’ of Industry, Says Zuckerberg