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Google has officially launched Flow, an AI-powered filmmaking tool designed to simplify the creation of cinematic videos. Unveiled at Google I/O 2025, Flow leverages Google's advanced AI models, including Veo for video generation, Imagen for image production, and Gemini for orchestration through natural language. This new platform is an evolution of the earlier experimental VideoFX project and aims to make it easier for storytellers to conceptualize, draft, and refine video sequences using AI. Flow provides a creative toolkit for video makers, positioning itself as a storytelling platform rather than just a simple video generator.
Flow acts as a hybrid tool that combines the strengths of Veo, Imagen, and Gemini. Veo 3, the improved video model underneath Flow, adds motion and realism meant to mimic physics, marking a step forward in dynamic content creation, even allowing for the generation of sound effects, background sounds, and character dialogue directly within videos. With Imagen, users can create visual assets from scratch and bring them into their Flow projects. Gemini helps fine-tune output, adjusting timing, mood, or even narrative arcs through conversational inputs. The platform focuses on continuity and filmmaking, allowing users to reuse characters or scenes across multiple clips while maintaining consistency.
One of Flow's major appeals is its ability to handle visual consistency, enabling scenes to blend into one another with more continuity than earlier AI systems. Filmmakers can not only edit transitions but also set camera positions, plan pans, and tweak angles. For creators frustrated by scattered generations and unstructured assets, Flow introduces a management system that organizes files, clips, and even the text used to create them. Currently, Flow is accessible to users in the U.S. subscribed to either the AI Pro or AI Ultra tiers. The Pro plan includes 100 video generations per month, while Ultra subscribers receive unlimited generations and earlier access to Veo 3, which will support built-in audio, costing $249.99 monthly.
ImgSrc: www.zdnet.com
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Flow acts as a hybrid tool that combines the strengths of Veo, Imagen, and Gemini. Veo 3, the improved video model underneath Flow, adds motion and realism meant to mimic physics, marking a step forward in dynamic content creation, even allowing for the generation of sound effects, background sounds, and character dialogue directly within videos. With Imagen, users can create visual assets from scratch and bring them into their Flow projects. Gemini helps fine-tune output, adjusting timing, mood, or even narrative arcs through conversational inputs. The platform focuses on continuity and filmmaking, allowing users to reuse characters or scenes across multiple clips while maintaining consistency.
One of Flow's major appeals is its ability to handle visual consistency, enabling scenes to blend into one another with more continuity than earlier AI systems. Filmmakers can not only edit transitions but also set camera positions, plan pans, and tweak angles. For creators frustrated by scattered generations and unstructured assets, Flow introduces a management system that organizes files, clips, and even the text used to create them. Currently, Flow is accessible to users in the U.S. subscribed to either the AI Pro or AI Ultra tiers. The Pro plan includes 100 video generations per month, while Ultra subscribers receive unlimited generations and earlier access to Veo 3, which will support built-in audio, costing $249.99 monthly.
ImgSrc: www.zdnet.com
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- Analytics Vidhya: Google I/O 2025: AI Mode on Google Search, Veo 3, Imagen 4, Flow, Gemini Live, and More
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