News from the AI & ML world
DeeperML
Scott Webster@AndroidGuys
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Google is aggressively expanding the reach of its Gemini AI model, aiming to integrate it into a wide array of devices beyond smartphones. The tech giant plans to bring Gemini to Wear OS smartwatches, Android Auto in vehicles, Google TV for televisions, and even XR headsets developed in collaboration with Samsung. This move seeks to provide users with AI assistance in various contexts, from managing tasks while cooking or exercising with a smartwatch to planning routes and summarizing information while driving using Android Auto. Gemini's integration into Google TV aims to offer educational content and answer questions, while its presence in XR headsets promises immersive trip planning experiences.
YouTube is also leveraging Gemini AI to revolutionize its advertising strategy with the introduction of "Peak Points," a new ad format designed to identify moments of high user engagement in videos. Gemini analyzes videos to pinpoint these peak moments, strategically placing ads immediately afterward to capture viewers' attention when they are most invested. While this approach aims to benefit advertisers by improving ad retention, it has raised concerns about potentially disrupting the viewing experience and irritating users by interrupting engaging content. An alternative ad format called Shoppable CTV, which allows users to browse and purchase items during an ad, is considered a more palatable option.
To further fuel AI innovation, Google has launched the AI Futures Fund. This program is designed to support early-stage AI startups with equity investment and hands-on technical support. The AI Futures Fund provides startups with access to advanced Google DeepMind models like Gemini, Imagen, and Veo, as well as direct collaboration with Google experts from DeepMind and Google Lab. Startups also receive Google Cloud credits and dedicated technical resources to help them build and scale efficiently. The fund aims to empower startups to "move faster, test bolder ideas," and bring ambitious AI products to life, fostering innovation in the field.
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YouTube is also leveraging Gemini AI to revolutionize its advertising strategy with the introduction of "Peak Points," a new ad format designed to identify moments of high user engagement in videos. Gemini analyzes videos to pinpoint these peak moments, strategically placing ads immediately afterward to capture viewers' attention when they are most invested. While this approach aims to benefit advertisers by improving ad retention, it has raised concerns about potentially disrupting the viewing experience and irritating users by interrupting engaging content. An alternative ad format called Shoppable CTV, which allows users to browse and purchase items during an ad, is considered a more palatable option.
To further fuel AI innovation, Google has launched the AI Futures Fund. This program is designed to support early-stage AI startups with equity investment and hands-on technical support. The AI Futures Fund provides startups with access to advanced Google DeepMind models like Gemini, Imagen, and Veo, as well as direct collaboration with Google experts from DeepMind and Google Lab. Startups also receive Google Cloud credits and dedicated technical resources to help them build and scale efficiently. The fund aims to empower startups to "move faster, test bolder ideas," and bring ambitious AI products to life, fostering innovation in the field.
ImgSrc: i0.wp.com
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References :
- PCMag Middle East ai: The car version of Gemini will first be available on Android Auto in the coming months and later this year on Google built-in.
- thetechbasic.com: Google is bringing its smart AI named Gemini to cars that use Android Auto. This update will let drivers talk to their cars like a friend, ask for help, and even plan trips.
- www.tomsguide.com: Google is taking Gemini beyond smartphones — here’s what’s coming
- www.tomsguide.com: YouTube has a new ad format fueled by Gemini — and it might be the worst thing I’ve ever heard
- THE DECODER: Google brings Gemini AI to smartwatches, cars, TVs, and XR headsets
- The Tech Portal: After it was leaked online, Google has now officially launched ‘Material 3 Expressive’ design language, set to debut with Android 16 and Wear OS 6
- the-decoder.com: Google brings Gemini AI to smartwatches, cars, TVs, and XR headsets
- The Rundown AI: Google's Gemini AI expands across devices
- Shelly Palmer: YouTube’s Gemini AI Uses Peak Points to Target Ads at Moments of Maximum Engagement