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SAS has unveiled its roadmap for agentic AI at SAS Innovate 2025 in Orlando, positioning itself as a company deeply rooted in intelligent decision automation. Agentic AI, defined as AI systems capable of acting autonomously to achieve goals without constant human intervention, has gained significant traction. SAS CTO Bryan Harris emphasized that the key metric isn't the quantity of AI agents deployed, but the quality and value of the decisions they facilitate within an enterprise. SAS's approach integrates reasoning, analytics, and embedded governance into AI systems.
SAS defines agentic AI beyond simple automation, focusing on systems that make decisions with a blend of reasoning, analytics, and embedded governance. The SAS Viya platform supports this by unifying deterministic models, machine learning algorithms, and large language models. This orchestration enables the deployment of intelligent agents capable of autonomous action when appropriate, while also providing transparency and human oversight when the stakes are high. Udo Sglavo, VP of applied AI and modeling R&D, highlights this as a natural progression from SAS's consulting-driven history, aiming to transform repeated problem-solving IP into scalable software solutions.
The rising comfort with LLMs has accelerated the shift towards prepackaged models and agent-based systems. However, both Harris and Sglavo caution that LLMs are just one element of a larger ensemble. Agentic AI is also transforming the retail sector, enhancing personalization, optimizing supply chains, and accelerating product innovation. AI agents can serve as marketing assistants, delivering anticipatory and dynamic personalized recommendations. This is achieved by understanding changing consumer preferences, shopper browsing patterns, and adapting to real-time factors, ensuring individualized and effective marketing strategies.
ImgSrc: blog.dataiku.co
References :
- The Dataiku Blog: Agentic AI, defined as “AI systems and models that can act autonomously to achieve goals without the need for constant human guidance†( ), has exploded onto the scene.
- Smashing Frames: There’s this weird phrase “agentic AI†which looks weid. But it’s a sign for how bad the state of the bubble is: Software agents are a very old concept, they are simple systems provided with a target function to optimize that operate somewhat autonomously.
- www.aiwire.net: At SAS Innovate 2025 in Orlando, SAS unveiled its roadmap for agentic AI, making the case for its role as a company that has been quietly working on intelligent decision automation long before AI agents became a trending topic.
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