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Matt G.@Search Engine Journal //
OpenAI is rolling out a series of updates to ChatGPT, aiming to enhance its search capabilities and introduce a new shopping experience. These features are now available to all users, including those with free accounts, across all regions where ChatGPT is offered. The updates build upon real-time search features that were introduced in October and aim to challenge established search engines such as Google. ChatGPT's search function has seen a rapid increase in usage, processing over one billion web searches in the past week.

The most significant addition is the introduction of shopping functionality, allowing users to search for products, compare options, and view visual details like pricing and reviews directly within the chatbot. OpenAI emphasizes that product results are chosen independently and are not advertisements, with recommendations personalized based on current conversations, past chats, and user preferences. The initial focus will be on categories like fashion, beauty, home goods, and electronics, and soon it will integrate its memory feature with shopping for Pro and Plus users, meaning ChatGPT will reference a user’s previous chats to make highly personalized product recommendations.

In addition to the new shopping features, OpenAI has added other improvements to ChatGPT's search capabilities. Users can now access ChatGPT search via WhatsApp. Other improvements include trending searches and autocomplete, which offer suggestions as you type to speed up your searches. Furthermore, ChatGPT will provide multiple sources for information and highlight specific portions of text that correspond to each source, making it easier for users to verify facts across multiple websites. While these new features aim to enhance user experience, OpenAI is also addressing concerns about ChatGPT's 'yes-man' personality through system prompt updates.
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References :
  • TechCrunch: OpenAI upgrades ChatGPT search with shopping features
  • Adweek Feed: Discusses OpenAI Rolls Out AI-Powered Shopping, Taking on Perplexity and Giants Like Amazon
  • Search Engine Journal: Discusses ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations
  • techxplore.com: ChatGPT adds shopping help, intensifying Google rivalry
  • eWEEK: OpenAI is pushing further into Google’s domain with a major update to ChatGPT’s search feature by introducing a new shopping experience directly inside the chatbot.
  • www.eweek.com: Reports on OpenAI's bold step to transform how you shop with major updates to ChatGPT’s search feature.
  • www.searchenginejournal.com: ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations
  • gHacks Technology News: OpenAI expands ChatGPT Search with shopping features
  • www.windowscentral.com: ChatGPT search gets a new shopping experience — But will OpenAI need Chrome to compete with Google and Microsoft?
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