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OpenAI is rolling out a series of updates to ChatGPT, aiming to enhance its search capabilities and introduce a new shopping experience. These features are now available to all users, including those with free accounts, across all regions where ChatGPT is offered. The updates build upon real-time search features that were introduced in October and aim to challenge established search engines such as Google. ChatGPT's search function has seen a rapid increase in usage, processing over one billion web searches in the past week.

The most significant addition is the introduction of shopping functionality, allowing users to search for products, compare options, and view visual details like pricing and reviews directly within the chatbot. OpenAI emphasizes that product results are chosen independently and are not advertisements, with recommendations personalized based on current conversations, past chats, and user preferences. The initial focus will be on categories like fashion, beauty, home goods, and electronics, and soon it will integrate its memory feature with shopping for Pro and Plus users, meaning ChatGPT will reference a user’s previous chats to make highly personalized product recommendations.

In addition to the new shopping features, OpenAI has added other improvements to ChatGPT's search capabilities. Users can now access ChatGPT search via WhatsApp. Other improvements include trending searches and autocomplete, which offer suggestions as you type to speed up your searches. Furthermore, ChatGPT will provide multiple sources for information and highlight specific portions of text that correspond to each source, making it easier for users to verify facts across multiple websites. While these new features aim to enhance user experience, OpenAI is also addressing concerns about ChatGPT's 'yes-man' personality through system prompt updates.

ImgSrc: www.searchengin

References :

• the-decoder.com: ChatGPT search hits a billion weekly queries as OpenAI bets big on AI-powered shopping
• www.techradar.com: I’ve seen ChatGPT’s new shopping features in action, and this could be the game changer we’ve been waiting for
• www.tomsguide.com: ChatGPT just announced a major update with new shopping features — what you can do now
• techxplore.com: ChatGPT adds shopping help, intensifying Google rivalry
• Search Engine Journal: ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations
• WIRED: OpenAI is launching a shopping experience inside of ChatGPT, complete with product picks and buy buttons.
• www.zdnet.com: Tell ChatGPT what you want, and it will pull up products with direct links to buy.

Classification:

• HashTags: #ChatGPT #AIShopping #OpenAI
• Company: OpenAI
• Target: ChatGPT users
• Product: ChatGPT
• Feature: shopping, search
• Type: ProductUpdate
• Severity: Minor