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DeeperML
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Google's AI Overviews have achieved a massive user base, reaching 1.5 billion monthly users, according to the company's recent announcement during Alphabet's Q1 earnings call. This milestone underscores the widespread adoption of Google's AI-powered search features. The company reported strong financial results for the quarter, with total revenue of $90.2 billion, a 12% increase year-over-year. Google is heavily investing in AI, with capital expenditures up 43%.
Google Search revenue experienced a substantial boost, growing 10% year-over-year to $50.7 billion, driven in part by the engagement seen with AI Overviews. The company is also expanding AI capabilities within its Workspace productivity apps and has introduced Audio Overviews, a podcast-style feature, to Gemini. YouTube is experimenting with AI Overviews in its search results, which could potentially reshape how users discover videos on the platform.
The YouTube test utilizes AI to identify and highlight the most relevant clips from videos based on user queries, presenting them in a carousel within search results. This feature offers a quick snapshot of potentially useful content, but its impact on video visibility and views for creators and brands remains a concern. While it may boost discovery for some, there's a risk it could reduce views for others, similar to how Google AI Overviews have affected website traffic.
ImgSrc: www.searchengin
References :
Google Search revenue experienced a substantial boost, growing 10% year-over-year to $50.7 billion, driven in part by the engagement seen with AI Overviews. The company is also expanding AI capabilities within its Workspace productivity apps and has introduced Audio Overviews, a podcast-style feature, to Gemini. YouTube is experimenting with AI Overviews in its search results, which could potentially reshape how users discover videos on the platform.
The YouTube test utilizes AI to identify and highlight the most relevant clips from videos based on user queries, presenting them in a carousel within search results. This feature offers a quick snapshot of potentially useful content, but its impact on video visibility and views for creators and brands remains a concern. While it may boost discovery for some, there's a risk it could reduce views for others, similar to how Google AI Overviews have affected website traffic.
ImgSrc: www.searchengin
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References :
- Search Engine Land: YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?
- AI News | VentureBeat: Google adds more AI tools to its Workspace productivity apps
- Search Engine Journal: Google AI Overviews reaches 1.5 billion monthly users with Alphabet's Q1 earnings showing 10% search revenue growth.