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DeeperML
@www.theapplepost.com
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Apple is doubling down on its efforts to deliver top-tier AI capabilities, rallying its teams to "do whatever it takes" to make Apple Intelligence the best it can be. New leadership, including Craig Federighi and Mike Rockwell, have been brought in to revamp Siri and other AI features. The company is reportedly encouraging the use of open-source models, if necessary, signaling a shift in strategy to prioritize performance and innovation over strict adherence to in-house development. This renewed commitment comes after reports of internal conflict and confused decision-making within Apple's AI teams, suggesting a major course correction to meet its ambitious AI goals.
Apple is planning to release its delayed Apple Intelligence features this fall, including Personal Context, Onscreen Awareness, and deeper app integration, according to sources cited by The New York Times. The features were initially announced in March but were later postponed. Personal Context will allow Siri to understand and reference user emails, messages, files, and photos. Onscreen Awareness will enable Siri to respond to what’s currently on the screen, while Deeper App Integration will give Siri the power to perform complex, multi-step actions across apps without manual input.
The push for enhanced AI follows reports of internal strife and shifting priorities within Apple's AI development teams. According to The Information, some potentially exciting projects were shelved in favor of smaller projects. Additionally, the impressive feature demo of contextual intelligence Apple showcased at WWDC "came as a surprise" to some Siri team members. Despite past challenges, Apple is determined to deliver on its AI vision, aiming to integrate advanced intelligence seamlessly into its products and services, potentially with the launch of iOS 19.
ImgSrc: www.theapplepos
References :
Apple is planning to release its delayed Apple Intelligence features this fall, including Personal Context, Onscreen Awareness, and deeper app integration, according to sources cited by The New York Times. The features were initially announced in March but were later postponed. Personal Context will allow Siri to understand and reference user emails, messages, files, and photos. Onscreen Awareness will enable Siri to respond to what’s currently on the screen, while Deeper App Integration will give Siri the power to perform complex, multi-step actions across apps without manual input.
The push for enhanced AI follows reports of internal strife and shifting priorities within Apple's AI development teams. According to The Information, some potentially exciting projects were shelved in favor of smaller projects. Additionally, the impressive feature demo of contextual intelligence Apple showcased at WWDC "came as a surprise" to some Siri team members. Despite past challenges, Apple is determined to deliver on its AI vision, aiming to integrate advanced intelligence seamlessly into its products and services, potentially with the launch of iOS 19.
ImgSrc: www.theapplepos
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References :
- Apple Must: Apple’s Siri team to do “whatever it takes†to make Apple Intelligence the best it can be
- The Apple Post: Delayed Apple Intelligence features slated to launch in the fall, report claims
- jonnyevans: Apple’s Siri team to do “whatever it takes†There may yet be hope for Apple Intelligence as Apple’s AI teams have been instructed to “do whatever it takes†to build the best artificial intelligence features as new Siri team leaders, Craig Federighi, Mike Rockwell, and other A-listers from the crack Apple dev teams get involved.
Classification:
- HashTags: #AppleAI #Siri #MachineLearning
- Company: Apple
- Target: Apple users
- Product: Apple Intelligence
- Feature: Apple Intelligence
- Type: AI
- Severity: Informative