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Apple is facing challenges in its efforts to integrate advanced AI capabilities into Siri and the broader Apple Intelligence suite. Despite aiming to catch up with AI models like ChatGPT, the company has encountered technical setbacks, internal power struggles, and a divided management team. Originally slated for a summer 2024 release, key features like notification summarization were quickly disabled due to accuracy issues, and a planned Spring 2025 Siri upgrade was delayed after showing high error rates in internal testing.
In response to these setbacks, Apple has reorganized its AI leadership, with software chief Craig Federighi taking control, supported by Mike Rockwell. The company has also acknowledged delays, stating that it will take longer than initially anticipated to deliver on the promised features. Despite earlier uncertainties, the expectation is that the enhanced Siri capabilities, as part of the broader Apple Intelligence suite, will debut with the release of iOS 19 this fall.
The revamped Siri aims to provide deeper app integrations, context understanding, and the ability to take action on behalf of users via voice commands. Apple plans to release a virtual assistant this fall capable of performing actions like editing and sending photos on request. While the ultimate goal is to bring Siri on par with AI chatbots like ChatGPT and Gemini, the initial rollout may focus on select features, with further upgrades expected in the future.
ImgSrc: the-decoder.com
References :
In response to these setbacks, Apple has reorganized its AI leadership, with software chief Craig Federighi taking control, supported by Mike Rockwell. The company has also acknowledged delays, stating that it will take longer than initially anticipated to deliver on the promised features. Despite earlier uncertainties, the expectation is that the enhanced Siri capabilities, as part of the broader Apple Intelligence suite, will debut with the release of iOS 19 this fall.
The revamped Siri aims to provide deeper app integrations, context understanding, and the ability to take action on behalf of users via voice commands. Apple plans to release a virtual assistant this fall capable of performing actions like editing and sending photos on request. While the ultimate goal is to bring Siri on par with AI chatbots like ChatGPT and Gemini, the initial rollout may focus on select features, with further upgrades expected in the future.
ImgSrc: the-decoder.com
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References :
- THE DECODER: Talent drain and dysfunctional leadership: Apple's AI ambitions in crisis
- www.techradar.com: Some of Siri's delayed Apple Intelligence features are tipped to arrive with iOS 19
- www.tomsguide.com: A revamped Siri is on the way — but a surprising snag is slowing things down