News from the AI & ML world
DeeperML
Allison Siu@NVIDIA Blog
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Amazon is currently testing a new feature called "Buy for Me" within its mobile shopping app. This innovative tool allows users to purchase products from third-party brand websites that are not directly sold by Amazon, all without ever leaving the Amazon app environment. The feature leverages AI agents to seamlessly complete the purchase process on these external sites. "Buy for Me" is in a limited beta release for select iOS and Android users in the U.S.
When a customer searches for an item not available on Amazon, the app will display qualifying products from external brand sites in a dedicated section titled "Shop brand sites directly". Tapping on one of these items opens a product detail page within the Amazon app. From this page, users can select the "Buy for Me" option, granting Amazon permission to complete the transaction. Amazon's AI, combined with Anthropic's Claude, securely enters the payment and shipping information, while the brand handles fulfillment, customer service, and any potential returns.
This initiative showcases the potential of narrowly scoped, highly specialized AI agents in providing useful services. It keeps customers within Amazon's ecosystem while extending functionality beyond its own inventory. Retailers can deepen customer engagement, enhance their offerings and maintain a competitive edge in a rapidly shifting digital marketplace by tapping into AI agents.
ImgSrc: blogs.nvidia.co
References :
When a customer searches for an item not available on Amazon, the app will display qualifying products from external brand sites in a dedicated section titled "Shop brand sites directly". Tapping on one of these items opens a product detail page within the Amazon app. From this page, users can select the "Buy for Me" option, granting Amazon permission to complete the transaction. Amazon's AI, combined with Anthropic's Claude, securely enters the payment and shipping information, while the brand handles fulfillment, customer service, and any potential returns.
This initiative showcases the potential of narrowly scoped, highly specialized AI agents in providing useful services. It keeps customers within Amazon's ecosystem while extending functionality beyond its own inventory. Retailers can deepen customer engagement, enhance their offerings and maintain a competitive edge in a rapidly shifting digital marketplace by tapping into AI agents.
ImgSrc: blogs.nvidia.co
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References :
- Data Phoenix: Amazon's Nova Act joins OpenAI and Anthropic's computer using AI agents
- NVIDIA Newsroom: From Browsing to Buying: How AI Agents Enhance Online Shopping
- Shelly Palmer: Amazon is testing a new feature in its mobile shopping app that lets users buy products Amazon doesn’t sell—without leaving the app.
- gHacks Technology News: Amazon is taking artificial intelligence to the next-level with its newly announced “Buy for me†feature.
- Maginative: Amazon Tests AI Shopping Agent That Can Make Purchases from Other Retailers for You