News from the AI & ML world

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Allison Siu@NVIDIA Blog //
Amazon has recently introduced two significant advancements in the realm of artificial intelligence: Nova Act, an AI model designed for browser-based task automation, and a testing phase for the ‘Buy for Me’ feature in its mobile shopping application. Nova Act, currently available as a research preview, prioritizes the reliable execution of simple commands over complex workflows. Amazon aims to unlock the potential of truly autonomous and capable AI agents. The Nova Act SDK allows developers to experiment with the model's capabilities, enabling agents to complete tasks such as submitting out-of-office requests and configuring automatic replies.




The company stresses that genuine AI agents should not primarily focus on conversation or knowledge retrieval, differentiating them from current AI-powered assistants. According to Amazon, Nova Act is designed to complete tasks and act in digital and physical environments on behalf of the user. The potential applications extend to complex, multi-step workflows, such as organizing a wedding or handling complex IT tasks. The company has designed Nova Act to prioritize reliability by accurately completing simpler, low-level actions that, according to the company, trip rival models more often, such as date picking or navigating drop-downs and pop-ups.




Simultaneously, Amazon is testing the ‘Buy for Me’ feature, which integrates AI agents into the mobile shopping app to facilitate purchases from third-party brand websites, even for products not directly sold by Amazon. This feature, in limited beta for select iOS and Android users in the U.S., allows users to authorize Amazon to complete transactions on external brand sites, utilizing Amazon’s Nova AI, along with Anthropic’s Claude via Bedrock, to securely handle payment and shipping details. While the brand handles fulfillment, customer service, and returns, customers can track their purchases within the Amazon app, representing a narrowly scoped, highly-specialized AI agent doing something useful.
Original img attribution: https://blogs.nvidia.com/wp-content/uploads/2025/04/ai-agents-1280x680-1.jpg
ImgSrc: blogs.nvidia.co

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References :
  • Data Phoenix: Amazon unveiled Nova Act, an AI model for browser-based task completion. Available as a research preview, Nova Act prioritizes reliability in executing simple commands rather than higher-level workflows as the key to unlock genuine AI agents that are both capable and autonomous.
  • www.producthunt.com: AI Agent that shops in other sites
  • shellypalmer.com: Amazon is testing a new feature in its mobile shopping app that lets users buy products Amazon doesn’t sell—without leaving the app.
Classification:
  • HashTags: #AmazonNovaAct #AIAgent #TaskAutomation
  • Company: Amazon
  • Target: Consumers
  • Product: Nova Act
  • Feature: Browser-based task completion
  • Type: AI
  • Severity: Informative