News from the AI & ML world
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Amazon has recently launched "Interests," a new AI-powered feature designed to help customers discover products tailored to their hobbies and preferences. This AI assistant allows users to describe what they are shopping for using everyday language, prompting the system to proactively identify products based on personal preferences. Users can refine their searches by specifying preferred materials, colors, or price ranges, enabling hyper-specific shopping suggestions.
The Interests AI is currently available to a limited group of U.S. customers through the Amazon Shopping app and mobile website, with plans for broader access in the coming months. This development aligns with Amazon's increased focus on generative AI, joining initiatives like AI-generated review summaries and enhancements to its AI chatbot, Rufus, and the personal assistant Alexa. The company is also testing "Health AI," a health chatbot to answer medical questions and suggest relevant products.
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References :
- THE DECODER: Amazon has launched "Interests," a new AI-powered service that helps users discover products based on their hobbies and preferences.
- eWEEK: Amazon has unveiled a new AI-powered shopping assistant to personalize customers' experiences.
- techstrong.ai: TechStrong.ai: Amazon Rolls Out ‘Interests’ AI Feature For E-Commerce Shoppers
Classification:
- HashTags: #Amazon #AIShopping #ecommerce
- Company: Amazon
- Target: Shoppers
- Product: Amazon
- Feature: Personalized Shopping
- Malware: Interests
- Type: AI
- Severity: Informative