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Jonny Evans@Apple Must
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Apple is making significant changes to its AI strategy by replacing John Giannandrea with Mike Rockwell as the head of Siri development. CEO Tim Cook reportedly lost confidence in Giannandrea’s execution regarding product development. This decision highlights Apple’s urgent need to enhance Siri’s capabilities and improve its integration across Apple devices and services. The move was described by one insider as a measure to "sort Siri out," reflecting internal pressure to boost the AI assistant's performance.
Rockwell, celebrated for his role in developing the Vision Pro, is expected to bring a fresh perspective to Siri’s development. Two of Rockwell's top lieutenants, Kim Vorrath and Aimee Nugent, have already been moved into the Siri team. While Rockwell will oversee Siri and report to Craig Federighi, Giannandrea will remain at Apple, focusing on broader AI and robotics research and technologies. This reorganization, announced internally, signifies a strategic shift following discussions at Apple's annual leadership summit about the company’s AI future.
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Rockwell, celebrated for his role in developing the Vision Pro, is expected to bring a fresh perspective to Siri’s development. Two of Rockwell's top lieutenants, Kim Vorrath and Aimee Nugent, have already been moved into the Siri team. While Rockwell will oversee Siri and report to Craig Federighi, Giannandrea will remain at Apple, focusing on broader AI and robotics research and technologies. This reorganization, announced internally, signifies a strategic shift following discussions at Apple's annual leadership summit about the company’s AI future.
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- jonnyevans: Apple’s CEO Tim Cook has parachuted in a crack team led by Vision Pro creator, Mike Rockwell to sort Siri out. Rockwell replaces former leader, John Giannandrea in the task. Cook has apparently lost confidence in Giannandrea to execute on product development.
- Mark Gurman: BREAKING: Apple Vision Pro Chief Mike Rockwell will take over Siri, which is being removed from AI Chief John Giannandrea, I’m told. Rockwell & Siri will report to Craig Federighi. Giannandrea is staying in larger AI role.
- Apple Must: Heads are rolling as Apple CEO Tim Cook shifts Siri chief John Giannandrea to make way for a new team leader, 'genius' Mike Rockwell.
- The Register - Software: Apple hallucinated Siri's future AI features, lawsuit claims
- PCMag Middle East ai: Amid Delays, Tim Cook Hands Control of Siri to Vision Pro Creator
- THE DECODER: Apple shifts Siri development to Vision Pro chief in major AI restructuring
- Pivot to AI: Apple Intelligence: AI Siri crashes and burns, takes exec with it
- iThinkDifferent: Article discussing Apple's executive team changes in charge of Siri after disappointing AI roll-out.