News from the AI & ML world
DeeperML
Asma Hussain@iThinkDifferent
//
Apple is facing significant difficulties with its AI assistant, Siri, leading to feature delays and internal frustration. According to reports, Apple's top Siri executive admitted in a meeting that the AI upgrade has been problematic, calling the delays "ugly and embarrassing." The executive also acknowledged that promoting features before they were ready worsened the situation. Despite these challenges, Apple aims to improve Siri and make it the "world's greatest" assistant.
The issues with Siri's AI upgrade have resulted in key enhancements being postponed, with some features possibly not appearing until the iOS 19 cycle or later. The premature showcasing of these capabilities at events like WWDC 2024 and in marketing campaigns for the iPhone 16 has added to the pressure. Although Apple is committed to enhancing Siri, quality issues remain a critical hurdle, raising concerns about the company's ability to compete in the rapidly evolving AI landscape.
ImgSrc: cdn.ithinkdiff.
References :
The issues with Siri's AI upgrade have resulted in key enhancements being postponed, with some features possibly not appearing until the iOS 19 cycle or later. The premature showcasing of these capabilities at events like WWDC 2024 and in marketing campaigns for the iPhone 16 has added to the pressure. Although Apple is committed to enhancing Siri, quality issues remain a critical hurdle, raising concerns about the company's ability to compete in the rapidly evolving AI landscape.
ImgSrc: cdn.ithinkdiff.
Share:
References :
- Mark Gurman: Apple's top Siri exec called AI delays embarrassing & ugly in meeting, while saying a decision to promote features before they were ready worsened the situation. Still, he praised the team & vowed to make Siri the "world's greatest" assistant.
- iThinkDifferent: Apple admits Siri’s AI upgrade is a mess, delays features due to “ugly� issues
- MacSparky: Apple’s AI Woes
- THE DECODER: Internal testing shows Apple struggling to scale its next-generation AI features, highlighting the tension between rapid deployment and maintaining quality standards across millions of devices.
- www.tomsguide.com: Apple analysts sound alarm on Siri delay — here’s why
- Shelly Palmer: Apple’s AI Struggles: Why Siri Is Falling Behind
- Mark Gurman: BREAKING: Apple Vision Pro Chief Mike Rockwell will take over Siri, which is being removed from AI Chief John Giannandrea, I’m told.
- jonnyevans: Apple’s CEO Tim Cook has parachuted in a crack team led by Vision Pro creator, Mike Rockwell to sort Siri out. Rockwell replaces former leader, John Giannandrea in the task. Cook has apparently lost confidence in Giannandrea to execute on product development.
- Apple Must: Heads are rolling as Apple CEO Tim Cook shifts Siri chief John Giannandrea to make way for a new team leader, 'genius' Mike Rockwell.
- MacSparky: In this week’s episode of The Lab Report: Day One makes its entrance on Windows, the growing discontent with Siri, and an overhaul is likely for iOS 19.
- Changelog: This podcast episode discusses Apple's Intelligence blunder and the overall discontent with Siri.