DeeperML

Microsoft is focusing on integrating AI to enhance business productivity, showcasing real-world transformations across industries. Estée Lauder is partnering with Microsoft to reimagine trend forecasting and consumer marketing using AI. They are building a generative AI ecosystem with Copilot Studio, Azure OpenAI Service, and Azure AI Search. This will enable them to gather data, identify trends, build marketing assets, and inform research more efficiently.

Estée Lauder, with almost 80 years of consumer data, will use ConsumerIQ, an agent built in Copilot Studio, to put consumer data at employees' fingertips. This enables the company to rapidly respond to consumer tastes. A marketing director can use natural language prompts to ask ConsumerIQ to find needed information, saving time. Estée Lauder aims to become leaner, faster, and more agile with AI. Generative AI could generate $9 billion to $10 billion in the beauty industry worldwide.

ImgSrc: pub-f8c0307ce82

References :

• Source Asia: How real-world businesses are transforming with AI — with more than 140 new stories
• The Microsoft Cloud Blog: Estée Lauder uses AI to reimagine trend forecasting and consumer marketing. The results are beautiful.

Classification:

• HashTags: #MicrosoftAI #BusinessAI #AICopilot
• Company: Microsoft
• Target: Business Users
• Product: Microsoft 365 Copilot
• Feature: Business Productivity
• Type: AI
• Severity: Informative