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Chris McKay@Maginative //
Google is currently navigating the "innovator’s dilemma" by experimenting with AI-driven search solutions to disrupt its core search business before competitors do. The company is testing and developing AI versions of Google Search, including a new experimental "AI Mode" powered by Gemini 2.0. This new mode transforms the search engine into a chatbot-like interface, providing more nuanced and multi-step answers to user queries. It allows users to interact with the AI, ask follow-up questions, and even compare products directly within the search page.

AI Mode delivers a full-page AI-generated response. Users can interact with the AI, ask follow-up questions, and even compare products. This mode runs on a custom Gemini 2.0 version and is currently available to Google One AI Premium subscribers. This move comes as Google faces increasing competition from other AI chatbots like OpenAI's ChatGPT and Perplexity AI, who are rethinking the search experience. The goal is to provide immediate, conversational answers and a more comprehensive search experience, though some experts caution that the traditional link-based search may eventually disappear as a result.
Original img attribution: https://www.maginative.com/content/images/size/w1200/2025/03/AI-Mode.jpg
ImgSrc: www.maginative.

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References :
  • Maginative: Google is rolling out “AI Mode,â€� an experimental search experience powered by Gemini 2.0, enabling users to ask more nuanced, multi-step questions and receive AI-driven answers with enhanced reasoning, comparison, and multimodal capabilities.
  • AndroidGuys: Google Expands AI Search with Gemini 2.0 and AI Mode
  • www.computerworld.com: Google Experiments with AI-Only Search as Competition Heats Up
  • Digital Information World: Google Launches AI Mode on Search Labs for More Advanced Reasoning, Thinking, and Multimodal Capabilities
  • PCMag Middle East ai: Google Tests an AI-Only, Conversational Version of Its Search Engine
  • techstrong.ai: Google’s New AI Mode Gives Search a New Look Amid Stiff Competition
  • THE DECODER: Google's new AI mode for search might turn the Web into a World Wide Wasteland
  • Shelly Palmer: Google’s Innovator’s Dilemma
  • The Register - Software: Google launches AI Mode for search, giving Gemini total control over your results
  • Adweek Feed: Google Launches AI Mode for Search
  • Pivot to AI: What if we made a search engine so good that our company name became the verb for searching? And then — get this — we replaced the search engine with a robot with a concussion?
  • www.tomsguide.com: Google launches 'AI Mode' for search — here's how to try it now
  • AI GPT Journal: Key Takeaways:  Understanding Google’s AI Mode: Beyond Traditional Search Google has officially introduced AI Mode,...
  • Charlie Fink: Google launches AI-powered search, shifting from links to direct answers. Smart glasses gain new AI features, AI-driven gaming surges, and startups raise millions for AI tech.
  • bsky.app: I tested out Google's new AI mode and wrote about the uncertain future it suggests for the web
  • bsky.app: It's Hard Fork Friday! This week: Google's AI Mode, the Strategic Crypto reserve, and your experiments in vibecoding
  • TestingCatalog: Discover Google's new Gemini Personalization model, offering tailored AI responses by analyzing your search history.
  • Platformer: Google's new AI Mode is a preview of the future of search
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