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Amazon has unveiled Alexa+, a generative AI-powered upgrade to its digital assistant, Alexa. This reboot includes a monthly subscription fee, marking a significant shift for the service. The new AI assistant was revealed at a news conference in New York, with Amazon showcasing its enhanced capabilities.

Alexa+ is scheduled to roll out in March 2025 for $20 per month, but it will be available for free to Amazon Prime subscribers. The AI assistant will work on "almost every" Alexa device the company has shipped. The service promises advanced features such as booking concert tickets, making dinner reservations, and organizing information from handwritten documents.

ImgSrc: platform.thever

References :

• bsky.app: Details on new features and cost of Alexa+
• Play HT: Information on how conversational agents can improve customer experience
• Techstrong.ai: Details about Amazon's new Alexa+ GenAI-powered assistant.
• THE DECODER: Alexa+: Amazon's new AI assistant launches for $19.99, free with Prime
• Shelly Palmer: In a "better late than never" moment, Amazon has unveiled Alexa+: an advanced version of its voice assistant that integrates generative AI to enhance user interactions. Priced at $19.99 per month (but free for Amazon Prime members), the service is set to launch with early access in the U.S. next month, initially available on Echo Show devices, with plans for broader international and device expansion.
• PCMag Middle East ai: Will Amazon Prime Get More Expensive When Alexa+ Arrives? Probably. - The price of a Prime membership has been static since 2022. Adding a free, next-gen Alexa+ AI assistant to its list of perks is likely too good to be true.
• The Verge: Amazon has finally taken the wraps off its AI-enhanced version of Alexa, called Alexa Plus.
• AI News | VentureBeat: VentureBeat reports Rebuilding Alexa: How Amazon is mixing models, agents and browser-use for smarter AI
• PCMag Middle East ai: Meet the New Alexa+, She's Way Smarter, and a Lot Less Stiff
• Maginative: Maginative covers Amazon Unveils Alexa+: A Smarter, More Conversational AI Assistant
• The Verge: The Verge reports on Amazon's reinvention of Alexa with Alexa Plus.

Classification:

• HashTags: #AmazonAlexa #GenerativeAI #VoiceAssistant
• Company: Amazon
• Target: Amazon Customers
• Product: Alexa+
• Feature: Generative AI Engine
• Type: AI
• Severity: Informative